Eric A. Bratcher
Writer.
Consultant.
Pet Pig Dad.
Hi. I'm Eric. Nice to meet you.
I'm a versatile writer, content creator, and design consultant with more than two decades of professional experience. Need captivating content? I've got you covered.
I work across a vast range of content types, from marketing campaigns to technical manuals to videogame scripts. You can read the full list here, or just cut to the short-and-simple version: If you need something written, I can write it for you.
I'm a seasoned professional, I never miss a deadline, and I'm committed to being every client's best partner.
So. How may I help you?
Sample works
Still in progress, this full website rewrite will appear here once it goes live.
Experience
Professional Writer and Game Consultant
Senior Editor, Future US
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Led the writing team that made the site a leading industry voice and (at the time) one of the most-visited videogame websites in the world, with higher engagement than Facebook
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Established the site's unique editorial voice through authorship of style/grammar guide and article templates. Wrote feature articles, reviews, previews, blog posts, and news
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Produced the equivalent of a 100-page magazine every three days using a staff of 14 in- house writers, artists, videographers, interns, and external collaborators (see next bullet)
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Managed day-to-day interactions with UK subsidiary edit team and 40+ freelance writers, from assignment to editing to final proofing, always respecting monthly budget
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Cultivated synergistic relationships with dozens of external PR reps, and established collaborative partnerships with internal tech, IT, marketing, and fellow editorial teams
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Introduced first-in-market features including an iOS app and long-form sponsored content
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Fostered ongoing improvement through collaboration with tech team to customize and optimize back-end tools, conduct A/B trials, and conceive and introduce new features
Founding Editor in Chief, GamesRadar.com
2005-2011
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Tracked deliverables, critiqued software, designed page layouts, managed freelancers, and wrote and edited content for the world's largest publisher of enthusiast magazines
2000-2005
As a consultant:
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Use decades of industry knowledge and seasoned insight to give clients detailed analysis of how in-development products will be received by the press and public
As a writer:
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Craft ad copy, software manuals, press releases, website content, magazine features, online news, videogame scripts, marketing SWOTs, newsletters, fiction, long-form instructional materials, and more—always delivered on time, on budget, and on point
2011-present
Hits magazine:
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Obtained, related, and distributed radio airplay data from 20+ sources daily, also provided training and service for 100+ users of proprietary STATS software
emusic.com:
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Verified accuracy of newly added tracks and metadata, wrote on-brand product descriptions to entice potential customers and drive sales
Database Content Editor
1999-2000
