Print ad for toy company
This was a toy advertisement with a twist. The client had been nominated for a Toy of the Year award, which is basically the toy industry's Oscars. This ad, written for the award ceremony's program, was therefore designed not to sell toys, but to represent the company's core values and reaffirm its passionate commitment to kids. I wrote the words, and an in-house artist worked them into this beautifully uncluttered visual design.