Inbound Marketing content
One of my most useful talents is crafting "advertorial" content that swaps the hard sell for a focus on educating and serving the reader—which, conveniently enough, is a fundamental concept in "Inbound" marketing methodology.
This particular example is taken from the website for a yet-to-be-launched project management software. I wrote a large portion of the site copy, including landing pages, a whitepaper, and a dozen-ish articles like the one below.
Full disclosure: As the client's actual site (and product) have yet to fully launch, I've removed the branding and edited the text slightly so as not to interfere with anyone's google rankings and/or business plans.