Retail website - TropicalPlants.com
I've been a passionate plant lover since the age of five, so it's not entirely shocking that I feel it's an absolute privilege to write for an online retailer devoted to tropical plants. This is an ongoing project with a fair bit of placeholder and first-pass text still in play, but it's nonetheless one of my favorites.
The client wanted the voice to be more casual and irreverent than that of the typical online retailer. I was happy to adapt and oblige. It's nice to have a place to put all the puns and wisecracks that just don't fit in the writing I do for my more traditional clients.