Eric A. Bratcher
Writer. Content Creator. Design Consultant.
Welcome! I'm Eric. Nice to meet you.
I'm a versatile writer, content creator, and marketing/design consultant with double-decade experience across a vast range of content types (full list here). Whether you need irresistible social media outreach, a spot-on technical whitepaper, or even a captivating videogame script, I've got you covered.
So ... shall we conquer the world? Or go ahead and create a whole new one?
Let's do this.
Professional Writer and Game Consultant
Senior Editor, Future US
Led the writing team that made the site a leading industry voice and (at the time) one of the most-visited videogame websites in the world, with higher engagement than Facebook
Established the site's unique editorial voice through authorship of style/grammar guide and article templates. Wrote feature articles, reviews, previews, blog posts, and news
Produced the equivalent of a 100-page magazine every three days using a staff of 14 in- house writers, artists, videographers, interns, and external collaborators (see next bullet)
Managed day-to-day interactions with UK subsidiary edit team and 40+ freelance writers, from assignment to editing to final proofing, always respecting monthly budget
Cultivated synergistic relationships with dozens of external PR reps, and established collaborative partnerships with internal tech, IT, marketing, and fellow editorial teams
Introduced first-in-market features including an iOS app and long-form sponsored content
Fostered ongoing improvement through collaboration with tech team to customize and optimize back-end tools, conduct A/B trials, and conceive and introduce new features
Founding Editor in Chief, GamesRadar.com
Tracked deliverables, critiqued software, designed page layouts, managed freelancers, and wrote and edited content for the world's largest publisher of enthusiast magazines
As a consultant:
Use decades of industry knowledge and seasoned insight to give clients detailed analysis of how in-development products will be received by the press and public
As a writer:
Craft ad copy, software manuals, press releases, website content, magazine features, online news, videogame scripts, marketing SWOTs, newsletters, fiction, long-form instructional materials, and more—always delivered on time, on budget, and on point
Obtained, related, and distributed radio airplay data from 20+ sources daily, also provided training and service for 100+ users of proprietary STATS software
Verified accuracy of newly added tracks and metadata, wrote on-brand product descriptions to entice potential customers and drive sales
Database Content Editor