© 2018 by Eric Bratcher. Created with Wix.com

Sample works

 
 

Experience

Professional Writer and Game Consultant
Senior Editor, Future US
  • Led the writing team that made the site a leading industry voice and (at the time) one of the most-visited videogame websites in the world, with higher engagement than Facebook
     

  • Established the site's unique editorial voice through authorship of style/grammar guide and article templates. Wrote feature articles, reviews, previews, blog posts, and news
     

  • Produced the equivalent of a 100-page magazine every three days using a staff of 14 in- house writers, artists, videographers, interns, and external collaborators (see next bullet)
     

  • Managed day-to-day interactions with UK subsidiary edit team and 40+ freelance writers, from assignment to editing to final proofing, always respecting monthly budget
     

  • Cultivated synergistic relationships with dozens of external PR reps, and established collaborative partnerships with internal tech, IT, marketing, and fellow editorial teams
     

  • Introduced first-in-market features including an iOS app and long-form sponsored content
     

  • Fostered ongoing improvement through collaboration with tech team to customize and optimize back-end tools, conduct A/B trials, and conceive and introduce new features

Founding Editor in Chief, GamesRadar.com

2005-2011

  • Tracked deliverables, critiqued software, designed page layouts, managed freelancers, and wrote and edited content for the world's largest publisher of enthusiast magazines

2000-2005

As a consultant:

  • Use decades of industry knowledge and seasoned insight to give clients detailed analysis of how in-development products will be received by the press and public

As a writer:

  • Craft ad copy, software manuals, press releases, website content, magazine features, online news, videogame scripts, marketing SWOTs, newsletters, fiction, long-form instructional materials, and more—always delivered on time, on budget, and on point

2011-present

Hits magazine:

  • Obtained, related, and distributed radio airplay data from 20+ sources daily, also provided training and service for 100+ users of proprietary STATS software

emusic.com:

  • Verified accuracy of newly added tracks and metadata, wrote on-brand product descriptions to entice potential customers and drive sales

Database Content Editor

1999-2000

Get in touch!

eric@ericbratcher.com

Tel: 1-510/612-9074

  • White Facebook Icon