Eric A. Bratcher

Writer.
Content Consultant.
Pet Pig Dad.

Hi. I'm Eric. Nice to meet you! 

I'm a versatile writer and consultant with two decades of professional experience. Need captivating content? I've got you covered.

 

I work across a vast range of content types, including copywriting (especially marketing and promotional copy), tech writing, copy editing, entertainment journalism, fiction writing, content strategy, and videogame design.

 

Previous projects include:

  • Advertising copy for both digital and print ads

  • Social media posts

  • Website pages and content

  • Whitepapers

  • Press releases

  • Software manuals

  • Marketing materials and one-sheets

  • Newsletters

  • Videogame scripts

  • Instructional materials

  • S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) reports

  • Competitive market analyses

  • iOS app design docs and content

  • A frankly ludicrous number of tech and/or pop culture articles, from news blurbs to cover features, for a myriad of websites and magazines

  • Deep-dive product reviews and analyses

  • The occasional 300-page how-to guide

  • Contests and promotions

  • Fiction for teens and tweens

  • Song lyrics ...

  • ... and even a weekly newspaper column (remember those?)

Simply put, if you need something written, I can write it for you.

 

I'm a seasoned professional, I never miss a deadline, and I'm always looking for new challenges. 


So. How may I help you? 

Sample works

 
 

Experience

Professional Writer and Game Consultant
Senior Editor, Future US
  • Led the writing team that made the site a leading industry voice and (at the time) one of the most-visited videogame websites in the world, with higher engagement than Facebook
     

  • Established the site's unique editorial voice through authorship of style/grammar guide and article templates. Wrote feature articles, reviews, previews, blog posts, and news
     

  • Produced the equivalent of a 100-page magazine every three days using a staff of 14 in- house writers, artists, videographers, interns, and external collaborators (see next bullet)
     

  • Managed day-to-day interactions with UK subsidiary edit team and 40+ freelance writers, from assignment to editing to final proofing, always respecting monthly budget
     

  • Cultivated synergistic relationships with dozens of external PR reps, and established collaborative partnerships with internal tech, IT, marketing, and fellow editorial teams
     

  • Introduced first-in-market features including an iOS app and long-form sponsored content
     

  • Fostered ongoing improvement through collaboration with tech team to customize and optimize back-end tools, conduct A/B trials, and conceive and introduce new features

Founding Editor in Chief, GamesRadar.com

2005-2011

  • Tracked deliverables, critiqued software, designed page layouts, managed freelancers, and wrote and edited content for the world's largest publisher of enthusiast magazines

2000-2005

As a consultant:

  • Use decades of industry knowledge and seasoned insight to give clients detailed analysis of how in-development products will be received by the press and public

As a writer:

  • Craft ad copy, software manuals, press releases, website content, magazine features, online news, videogame scripts, marketing SWOTs, newsletters, fiction, long-form instructional materials, and more—always delivered on time, on budget, and on point

2011-present

Hits magazine:

  • Obtained, related, and distributed radio airplay data from 20+ sources daily, also provided training and service for 100+ users of proprietary STATS software

emusic.com:

  • Verified accuracy of newly added tracks and metadata, wrote on-brand product descriptions to entice potential customers and drive sales

Database Content Editor

1999-2000

Get in touch!

eric@ericbratcher.com

Tel: 1-510/612-9074

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