Eric A. Bratcher
Writer. Content Creator. Videogame Consultant.
Welcome! I'm Eric. Nice to meet you.
I'm a versatile writer, content creator, and videogame design consultant with double-decade experience across a comical range of content types. Irresistible social media outreach, spot-on technical whitepapers, captivating videogame content ... I've done all that and more.
So ... shall we conquer the world? Or create a whole new one?
Let's do this.
Experience
Professional Writer and Game Consultant
2000-2005
Senior Editor, Future US
-
Led the writing team that made the site a leading industry voice and (at the time) one of the most-visited videogame websites in the world, with higher engagement than Facebook
-
Established the site's unique editorial voice through authorship of style/grammar guide and article templates. Wrote feature articles, reviews, previews, blog posts, and news
-
Produced the equivalent of a 100-page magazine every three days using a staff of 14 in-house writers, artists, videographers, interns, and external collaborators (see next bullet)
-
Managed day-to-day interactions with UK subsidiary edit team and 40+ freelance writers, from assignment to editing to final proofing, always respecting monthly budget
-
Cultivated synergistic relationships with dozens of external PR reps, and established collaborative partnerships with internal tech, IT, marketing, and fellow editorial teams
-
Introduced first-in-market features including an iOS app and long-form sponsored content
-
Fostered ongoing improvement through collaboration with tech team to customize and optimize back-end tools, conduct A/B trials, and conceive and introduce new features
Founding Editor in Chief, GamesRadar.com
2005-2011
-
Tracked deliverables, critiqued software, designed page layouts, managed freelancers, and wrote and edited content for the world's largest publisher of enthusiast magazines
As a consultant:
-
Use decades of industry knowledge and seasoned insight to give clients detailed analysis of how in-development products will be received by the press and public
As a writer:
-
Craft ad copy, software manuals, press releases, website content, magazine features, online news, videogame scripts, marketing SWOTs, newsletters, fiction, long-form instructional materials, and more—always delivered on time, on budget, and on point
2011-present
Hits magazine:
-
Obtained, related, and distributed radio airplay data from 20+ sources daily, also provided training and service for 100+ users of proprietary STATS software
emusic.com:
-
Verified accuracy of newly added tracks and metadata, wrote on-brand product descriptions to entice potential customers and drive sales
Database Content Editor
1999-2000
